"As of Monday morning, hip hop superstar and part-owner of the New Jersey Nets, Jay-Z, announced to the basketball world during a press conference that when his team relocates to Brooklyn for the 2012-2013 season and on, the organization will officially be called the Brooklyn Nets.
Jay-Z spoke more on the name change for the team during an interview on Good Day New York and he also mentioned the fact that he will be christening the Barclays Center with a set of concerts. The Brooklyn area’s economic landscape already looks to be on the rise even with those two announcements alone.
What will be interesting to watch throughout this whole process is what kind of talent the Nets will be able to lure ahead of the scheduled move. The franchise courted both LeBron James and Carmelo Anthony, but failed to capture either, ultimately opting to obtain the services of All-Star point guard, Deron Williams. While Williams is a great player in his own right, the Nets will need another superstar or two if they hope to realistically compete with the Miami Heat and Chicago Bulls in the East.
Although Jay-Z is ecstatic about the move to Brooklyn and the prospect of what it will all mean, first thing is first, the NBA lockout must end. While this is an absolute worst-case scenario, it is not out of the realm of possibility that the work-stoppage could even spill over into the what would be the Nets’ first season at Barclays Center in 2012. It all really depends on what kind of compromise the players and owners are able to reach regarding the salary cap and such.
In either case, NBA fans in Brooklyn do have a lot to be excited about looking ahead towards the day when they will at last, officially have a team to call their own and root on in one of the biggest sports and media markets in the world."
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